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Black Girl Sunscreen Welcomes New Additions to Leadership Team

Fred Collins will serve as chief operating officer and Heidi Dianaty as chief financial officer.

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By: Melissa Meisel

Black Girl Sunscreen has expanded its leadership team with the addition of Fred Collins as chief operating officer (COO) and Heidi Dianaty as chief financial officer (CFO).

“We are delighted to welcome Fred Collins and Heidi Dianaty to our leadership team,” said Shontay Lundy, Creator and Founder of Black Girl Sunscreen. “Their diverse skill sets and extensive industry experience align perfectly with our brand's vision and values. With their contributions, we are well-positioned to further strengthen our presence in the market and continue delivering exceptional products to our valued customers.”

Fred Collins 

Collins joins with a background in the beauty and cosmetics sector.
 
“I am thrilled to join Black Girl Sunscreen and be part of a team that is making a significant impact in the skincare industry,” said Collins. “I look forward to contributing to the brand's continued success by ensuring operational excellence and delivering exceptional products to our customers.”

Heidi Dianaty 

Dianaty joined Black Girl Sunscreen in January 2022.
 
“I am honored to join the Black Girl Sunscreen team and support the brand's mission of inclusivity and excellence,” said Dianaty. “I am excited to contribute to the brand's financial health and help shape its trajectory in the skincare industry.”

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